The pandemic is slowing down, it's time for the advertising industry to rise up to organize itself: https://mercuryfm.id/18/28552/18 December 2021

The condition of the advertising business so far has not made much of an echo. Even the chairman of the East Java Indonesian Advertising Companies Association (P3I), Haries Purwoko, also revealed that since the last 4 years, the general condition of advertising, especially in the regions, has experienced a significant downturn due to technological disruption.

"Especially with the impact of the pandemic in the last two years, business has declined. Some have even gone out of business and switched professions to other businesses. But we must be optimistic, especially with the high vaccination achievement, so that the business world can move again. Time to get back to running. Through innovation and collaboration, we hope that the advertising industry will improve again," said Haries Purwoko, met after being re-elected to lead P3I East Java for the period 2021-2025 at Graha Kadin, Saturday (12/18/2021).

On the same occasion, the Secretary General of the Central P3I, Hery Margono, also admitted that currently, the performance of the advertising industry is indeed experiencing stagnation, even though under normal conditions, advertising spending always experiences double-digit growth every year.

Business Advertising in Indonesia Continues to Grow: https://ekbis.sindonews.com/read/1254254/34/bisnis-advertising-di-indonesia-terus-berkembang-1509707571/3 November 2017

Advertising business in Indonesia continues to grow along with the increasing economy and technological developments. They continue to innovate by delivering services in the advertising field. One of them is done by Sticar, an advertising company that connects advertisers with private car riders and is now beginning to use motorcycles as the latest service.

The use of motorcycles as a medium of advertising to diversify products that have been applied. A number of companies have entered this line of business which are applied to online transport services, such as Go-Jek and so on. Chief Executive Officer (CEO) Sticar, Rio Darmawan said the service is presented because of the high interest and demand of brands that have become clients of Sticar to the medium of advertising on motorcycles. Sticar set the price of Rp.1, 3 million for one motor per month. The price already includes other fees, including the earnings for the driver partner of four hundred thousand per month.

Business advertising on motorcycles is nothing new in the advertising world. Previously there is Startup that provides advertising services on motorcycles. However, Sticar has a difference that becomes an added value, namely brand activation. Advertisers can activate the message that is actually displayed to the public. Through this new service, Rio hopes Sticar becomes the choice of business actors to spread its campaign.