Advertising Agenciesin USA
USA Market Research and Industry Report
5 September 2007
Industry Code : 54181
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
The major products and services in this industry are:
| - | Advertising agency services |
| - | Other |
| - | Advertising creative services |
| - | Public relations services |
| - | Direct mail services |
| - | Media planning and/or buying services |
| - | Sales promotion services |
| - | Display advertising services | |
The primary activities of this industry are:
| - | Creation of advertising campaigns |
| - | Dissemination of advertising campaigns through available mediums (Television, periodicals etc) |
| - | Advice and support provided covering most facets of the industry | |
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.
Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
