Direct Mail Advertisingin USA
USA Market Research and Industry Report
27 November 2007
Industry Code : 54186
This industry comprises establishments primarily engaged in creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g. coupons, flyers, samples etc.) or specialties (e.g. key chains, magnets, pens with customized messages imprinted) by mail or other direct distributions; and/or preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell and rent mailing lists.
The major products and services in this industry are:
| - | Full direct mail services |
| - | Letter shop services |
| - | Print services |
| - | Mailing list support services |
| - | Other services |
| - | Concept development |
| - | Fulfillment services |
| - | Direct marketing services | |
The primary activities of this industry are:
| - | Advertising material preparation services for mailing or other direct distribution |
| - | Direct mail advertising services |
| - | Direct mail or other direct distribution advertising campaign services | |
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.
Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
