Advertising Servicesin Australia
Australia Market Research and Industry Report
19 November 2007
Industry Code : L7851
This report relates to establishments mainly engaged in providing advertising services (except sale of advertising space in their own publications or broadcasts). The industry relates to agencies that assist clients in creating and placing advertising on TV, pay-TV, newspapers, magazines, outdoors/billboards and increasingly in areas such as the internet. Many larger agencies also offer "below the line" services which include direct mail, PR and other sales promotion activities.
The major products and services in this industry are:
| - | Media Bookings/placement |
| - | Production work |
| - | Other | |
The primary activities of this industry are:
| - | Advertising agency service |
| - | Advertising placement service |
| - | Advertising preparation service |
| - | Advertising service (except sale of advertising space in own publication or broadcast) |
| - | Advertising space selling (on a commission or a fee basis) |
| - | Aerial advertising service |
| - | Samples distribution service | |
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.
Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
