Other Services Related to Advertisingin USA
USA Market Research and Industry Report
31 August 2007
Industry Code : 54189
This industry comprises establishments primarily engaged in providing advertising services which includes promotional materials, such as keychains, magnets, pens etc., distribution services, as well as sign lettering and painting and window dressing services. In detail, the industry largely consists of distributors of advertising specialties, who tend to have well developed links with manufacturers and suppliers of particular items, or "blanks" that may then be customized to each client's particular needs using some in-house facilities . This may include heat transfer, embroidery, screenprinting, engraving, printing and other techniques. Many distributors, however, outsource these finishing/customizing services to other specialist firms, as, overall, only around half of all operators have some of this equipment and capability to undertake this activity in-house.
The major products and services in this industry are:
| - | Coordination of production and distribution of advert. specialties |
| - | Other minor services and miscellaneous revenues |
| - | Signs, custom fabrication, including banners, a-frame, neon etc |
| - | Display lettering services, sign writing/painting |
| - | Merchandise sales |
| - | Sales promotions services |
| - | Fulfillment services |
| - | Distribution of advertising materials other than by mail |
| - | Direct mail advertising services |
| - | Direct marketing services | |
The primary activities of this industry are:
| - | Advertising specialty (e.g. keychain, magnet, pen) distribution services |
| - | Merchandise demonstration services |
| - | Display lettering services |
| - | Mannequin decorating services |
| - | Sign lettering and painting services |
| - | Welcoming advertising services |
| - | Window dressing and trimming services for stores | |
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.
Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
