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Business Advertising in Indonesia Continues to Grow: November 2017

Advertising business in Indonesia continues to grow along with the increasing economy and technological developments. They continue to innovate by delivering services in the advertising field. One of them is done by Sticar, an advertising company that connects advertisers with private car riders and is now beginning to use motorcycles as the latest service.

The use of motorcycles as a medium of advertising to diversify products that have been applied. A number of companies have entered this line of business which are applied to online transport services, such as Go-Jek and so on. Chief Executive Officer (CEO) Sticar, Rio Darmawan said the service is presented because of the high interest and demand of brands that have become clients of Sticar to the medium of advertising on motorcycles. Sticar set the price of Rp.1, 3 million for one motor per month. The price already includes other fees, including the earnings for the driver partner of four hundred thousand per month.

Business advertising on motorcycles is nothing new in the advertising world. Previously there is Startup that provides advertising services on motorcycles. However, Sticar has a difference that becomes an added value, namely brand activation. Advertisers can activate the message that is actually displayed to the public. Through this new service, Rio hopes Sticar becomes the choice of business actors to spread its campaign.
Advertising Industry Still Excited : September 2015

Association of Indonesian Advertising (P3I) believes the national advertising market will come back excited about next year. To that end, market players are expected to take advantage of the momentum after the slowdown this year.

Chairman of P3I, Harris Thajeb said that in 2015 the national advertising industry market was estimated at Rp.138 trillion, down 8% compared to 2014 which reached Rp.150 trillion, because of slow economic growth that affected advertising spending. However, it is not expected to last long because private consumption will continue to improve.

Advertising and Market Research Services in Indonesia
Indonesia Industry Report and Market Research
January 24, 2019
Industry Code : L8293
Forecast to : 2023

Advertising and Market Research Services in Indonesia Advertising service activities of various mass media, the production and placement of posters / pictures and other advertising services, such as leaflets / pamphlets, circulars / brochures, and various types of similar advertising; also includes market research services provided on a fee or contract basis.
The primary activities of firms in this industry are:
- Advertising agency services.
- Advertising media.
- Advertising space selling (on a commission or a fee basis).
- Advertising research.
- Leaflets/pamphlets.
- Circulars / brochures.
- Various types of similar advertising.
- Pamphlets, brochures, and various kinds of advertising.
- Market research services.
- Survey with public opinion research service.
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Chapter Headings US $ Select All
Industry Outlook 60.50
Key Statistics 60.50
Market Characteristics 36.30
Segmentation 36.30
Industry Conditions 60.50
Industry Performance 60.50
Key Competitors 60.50
Key Factors 27.50
Trends and Prospects of the Digital Advertising Industry in the Millennial Era 0.39
Today, PPPI held Mukernas in Medan,http 0.39
Dwi Sapta and Dentsu Aegis Merger, Strengthen Market in the International Advertising, http 0.39
Digital Advertising Business, From Zero To Tens of millions per month, https 0.39
Advertising Business Opportunities in Digital Media 0.39
Online advertising Prospect via internet 0.39
Turnover of National Advertising Industry Reaches Rp.57 Trillion 0.39
Media Ad Expenditure Predicted to Rise 20 Percent 0.39
Retailers' Advertising Expenditure to Media Will Increase Significantly 0.39
Fortune Announces Dividends Rp.3 Per Share 0.39
PT Fortune Indonesia 0.39
A Thousand Ads Included in the Citra Pariwara 0.39
Fortune Sees Revenue Up 30 Percent in 2006 0.39
Retailer Advertisements Predicted to Rise 20 percent 0.39
Advertising Expenditure Projected to Increase 25 Percent 0.39
National Advertising Expenditure Increased 32 Percent 0.39
National Advertising Income Increased 24 Percent 0.39
The Promotional Vehicle 0.39
The Advertising Business 0.39
Cigarette Ads Continue to Billow 0.39

Report Content

The Advertising and Market Research Services industry in Indonesia research report contain trend analysis, statistics, market size information, industry growth rates as well as major competitors.

Major market segments are identified and also those forces affecting demand and supply within this industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information DIS also provides 5 year forecasts for this industry.

The comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

KEY STATISTICS 2014 2015 2016 2017 2018
Industry Revenue 107,942 104,367 131,689 158,085 169,151 Rp.Billion
Industry Gross Product 7,016 6,784 8,560 10,276 10,995 Rp.Billion
Number of Establishments 110 120 130 130 130 Units
Employment 109,600 101,200 85 81,000 85,400 Units
Exports 2,856 3,457 6,481 6,521 7,820 Rp.Billion
Imports 10,926 10,899 25,482 30,419 35,880 Rp.Billion
Total Wages 1,425 1,316 1,114 1,010 1,109 Rp.Billion
Domestic Demand 116,012 111,809 150,690 181,983 197,211 Rp.Billion
The data above is sample data only

Cost of Goods Sold 67.13 Gross Profit 32.87
Operating Expense 21.5 Profit (Loss) Before Tax 11.36
Administration 1.58 Depreciation 0.56
Electricity 0.66 Freight 1.99
Fuel, Parking, Toll & Retribution 1.62 Interest 3.09
Land and Building Rental 2.74 Marketing 2.69
Repairs and Maintenance 0.54 Service Fee 0.7
Staff Welfare Allowance 1.38 Other Expenses 0.92
Stationery & Inventory 0.48 Telephone 0.8
Utensils and Equipment 1.24 Wages and Salaries 0.5
The data above is sample data only

Central Java 13.4 DKI Jakarta 6.5
East Java 22.4 North Sumatra 17.9
Papua 2.0 Bali 3.0
South Sulawesi 6.0 West Java 28.8
The data above is sample data only

Chapter Headings

Industry Outlook

A key analysis section, the Industry Outlook outlines expectations for the key industry indicators over the next five-year period.

Key Statistics

The key indicators for the industry for last five years are provided here, and include:
•   Industry Revenue
•   Industry Value Added
•   Employment
•   Establishments
•   Exports
•   Imports
•   Domestic Demand
•   Total Wages

Market Characteristics

Market Size
This section gives the size of the domestic market and the size of the export market for each industry.

This section lists the industry"s major supplier and its major customer industries, with SIC"s (KLUI) for easy reference.

Demand Determinants
Lists the key factors which are likely to cause demand to rise or fall.

Domestic and International Markets
The trend for the size of exports (are they increasing, decreasing, not changing) and the trend for the size of exports as a proportion of turnover. The size of the domestic market (domestic demand) and the proportion of this accounted for by exports
Outlines the trend for the size of domestic demand and the trend for imports as a proportion of domestic demand States the size of the domestic market (domestic demand) and the proportion of this accounted for by imports
Domestic and international markets defines the market for the products and services of this industry, both locally and in other countries. This outlines: the size of the domestic market (domestic demand) and the proportion of this accounted for by imports, the key countries from which imports are sourced (with percentage and relative size if available), the trend for the size of domestic demand and the trend for imports as a proportion of domestic demand, the size of turnover and the size of exports as a proportion of turnover, the key export destinations (percentages and relative importance of these, if available, the trend for the size of exports (are they increasing, decreasing, not changing) and the trend for the size of exports as a proportion of turnover.

Basis of Competition
Gives the key types of competition between firms within the industry. It also highlights competition from substitute products in alternative industries.


Products and Service Segmentation
This details the key products and/or services provided by this industry. Wherever possible, we include an indication as to which of these are the most important to demonstrate which have a more significant influence over industry results as a whole.

Major Market Segments
The key client industries and/or groups are detailed here. Wherever possible, an indication as to which of these are the most important is included. This will highlight the client groups that are most important to the industry. Trends in these client groups may have an important impact on the demand for products and services provided by the SIC, hence they may be important to monitor suggested links

Industry Concentration
This is an indicator of how much industry turnover is accounted for by the top players.

Geographic Spread
This is a guide to the regional share of industry turnover/gross product. DIS calculates this on the basis of turnover or production, however, the number of establishments may be used as a proxy where these are not available.

Industry Conditions

Barriers to Entry
This section outlines factors that can prevent a new company from entering the industry and will also give an indication of the extent to which this occurs.

Taxation refers to all kinds of taxation that are specific or are particularly important to an industry. This includes taxation concessions.

Industry Assitance
Assistance refers to government and/or other measures in place designed to improve the performance of the industry or sections of the industry. (eg grants, subsidies)

Regulation and Deregulation
Where licenses are required to operate in an industry, these will be noted here. Where possible, details regarding the degree of difficulty in obtaining a licence are included. Important issues relating to regulation and deregulation are included here.

Cost Structure
The average costs for a company operating in this industry as a percentage of total revenue.

Capital and Labour Intensity
Provides a guide to the amount of capital used in production/providing a service compared to the amount of labor in the total mix of inputs.

Technology and System
Acknowledges the latest technology and/or systems available to this industry within the country. Technology refers to machinery and equipment (such as computerisation) which enables better and more efficient production. Systems refer to methods of production that also enables better and more efficient production.

Industry Volatility
Industry volatility refers to the year on year fluctuations, which occur in industry output.

This gives an indication of the extent to which the industry is global. As a guide, we base its definition of the level of globalization on a number of factors, some of which include: the level of foreign ownership, the proportion of demand accounted for by foreign operators, and in the case of industries dominated by domestic participants, the volume of production conducted in other countries.

Industry Performance

Historical Performance
This section details previously important events in the development of the industry

Current Performance
This is the key analysis section for the industry over the past five years. The key performance indicators for the industry in question are discussed, providing trends and explanations for occurrences in the industry.

Key Competitors

Lists the Major Players in the industry with key details relating to those players

Key Factors

Key Sensitivities
The sensitivities are factors that are outside of the control of an operator of the industry, but are likely to have significant impact on a business.

Key Success Factors
These are the factors within the control of the operator and which should be followed in order to be successful. Often these may include behavior that will help to minimise the effects of the key sensitivities.

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Table of Contents
About this Report
Key Statistics
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance