Definition
This industry is an extension of the tradition Retail Trade division in Australia. Operators in this industry conduct their business exclusively via electronic shopping sites, mail-order houses and online auction sites. Operators retail an extensive range of products including books, software/hardware, music goods, groceries, holidays, entertainment/leisure goods, clothing, etc. These products are purchased from domestic manufacturers and wholesalers. Operators then retail these goods, through their Internet sites (i.e. online), via mail-order houses (i.e. catalogue) or via online auction sites to consumers. These goods are purchased by consumers for private or business use. This industry excludes those enterprises which operate primarily as traditional retailers (i.e. via stores with a physical shopfront and staff to serve consumers).

IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.