Definition
Tourism is the business of providing services to international and domestic visitors (whether on day or overnight trips). "Tourism" is defined broadly in the international standards to include visitors whose primary travel purpose includes business, convention/conference travel, are on government business, as well as the more familiar tourism for leisure/holiday and to visit friends and relatives. This service based industry comprises of a number of tangible and intangible components. The tangible elements include transport, food and beverages, tours, souvenirs and accommodation, while the intangible elements involve education, culture, adventure or simply escape and relaxation. The Australian Bureau of Statistics also defines the tourism industry in terms of expenditure by visitors, as follows: The directly related (or Tourism Characteristic Industries) are: air and water transport, accommodation, cafes, and restaurants and food outlets, travel agency and tour-operated services, motor vehicle hiring and taxi transport. The indirectly related (or Tourism Connected Industries) are: clubs, pubs, taverns and bars, other road transport, rail transport, food manufacturing, beverage manufacturing, transport equipment manufacturing, other manufacturing, automotive fuel retailing, other retail trade, casinos and other gambling services, libraries, museums and arts, other entertainment services, education and ownership of dwellings. In this report, IBISWorld largely focuses on the Tourism Characteristic Industries.

IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.