Computer Wholesalingin Australia
Australia Market Research and Industry Report
8 November 2007
Industry Code : F4613
This class consists mainly of units engaged in wholesaling computers and computer peripheral equipment. The major Australian markets for computer equipment are dominated by equipment manufactured overseas (and, to a lesser extent, in Australia) by transnational conglomerates. Locally-incorporated subsidiaries of these conglomerates (Vendors) provide after-sales support, and often sell directly to the largest corporate and government customers. These Vendors usually appoint Dealers to sell products in specified territories. Dell is an exception, in that it takes all orders through a direct sales force or via the Internet. The Dealers, in turn, sell directly to large customers (not serviced by the Vendors), and also sell to Resellers, which tend to serve clientele with smaller requirements. Many Resellers also have retail outlets. Sales margins tend to fall from original supplier to Dealer to Reseller.
The major products and services in this industry are:
| - | Sales of Software and IT support |
| - | Microcomputers |
| - | Printers |
| - | Other |
| - | Mid-range computers |
| - | Mainframe computers | |
The primary activities of this industry are:
| - | Computer peripheral wholesaling |
| - | Computers, wholesaling |
| - | Computer servers, wholesaling |
| - | Computer software, wholesaling |
| - | Computer storage equipment, wholesaling |
| - | Mainframe computers, wholesaling |
| - | Mid-range computers, wholesaling |
| - | Personal computers, wholesaling |
| - | Computer printers, wholesaling |
| - | Computer monitors, wholesaling |
| - | Portable computers, wholesaling |
| - | Hand held computers, wholesaling |
| - | Computer scanners, wholesaling | |
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.
Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
