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Tricycles, scooters, pedal cars and similar wheeled toys; doll's carriages. HS: 9503.00.10.00
Dolls, whether or not dressed. HS: 9503.00.21.00
Other. HS: 9503.00.29.00
Electric trains, including tracks, signals and other accessories therefor. HS: 9503.00.30.00
Model aircraft assembly kits. HS: 9503.00.41.00
Other. HS: 9503.00.49.00
Other construction sets and constructional toys, of material other than plastics. HS: 9503.00.50.00
Stuffed toys representing animal or nonhuman creatures. HS: 9503.00.60.00
Jigsaw or picture puzzles. HS: 9503.00.71.00
Other. HS: 9503.00.79.00
Numerical, alphabetical or animal blocks or cutouts; word builder sets; word making and talking sets; toy printing sets; to counting frames (abaci); toy sewing machines; toy typewriters. HS: 9503.00.91.00
Related Key Competitors
Braga Carex Indo, PT [Dolls]
Other Related Reports
Related Australia Report
C2942 - Toy and Sporting Good Manufacturing

Industry News
Toy Products Made in Indonesia Attract the World's Interest, Exports Translucent USD 383 Million: https://kemenperin.go.id/artikel/23767/Produk-Mainan-Buatan-Indonesia-Diminati-Dunia,-Ekspor-Tembus-USD-383-Juta/9 December 2022


Indonesia has a variety of potential manufacturing industries with promising exports, one of which is the toy industry. For this reason, the Ministry of Industry is trying to maintain a conducive business climate in the development of the toy industry ecosystem so that more medium and large scale companies are globally competitive so that the trend of increasing exports continues.

The Ministry of Industry noted that the export value of the national toy industry reached USD 383 million during January-September 2022, up 29.83 percent compared to the same period the previous year of USD 295 million. "Until now, the main export destinations for Indonesian toys include the United States, Singapore, Britain, China and Germany," said the Director General of Small, Medium and Multifarious Industries (IKMA) Reni Yanita in her remarks representing the Minister of Industry at the Production Line Expansion event and PT Mattel Indonesia's 30th Anniversary Celebration in Cikarang, West Java, Thursday (8/12).
More than a year down, this year's toy sales can increase by 5 percent: https://ekbis.sindonews.com/read/617559/34/setahun-lebih-tiarap-tahun-ini-penjualan-mainan-bisa-naik-5-persen-1638519130/3 December 2021


The performance of the national children's toy industry shows a positive trend. The Indonesian Toy Entrepreneurs Association (APMI) is optimistic that sales of children's toys can increase by 5% in 2021. "Our target is to increase sales by 5% from last year and this is almost close to the target," said APMI Wooden Toys Division Chair Winata Riangsaputra in Market Review IDX Channel, Friday (12/3/2021).

Currently sales of children's toys are entering peak season after nearly two years of being affected by the Covid-19 pandemic. Demand for exports to several countries also began to show an increase.
 

Toy and Sporting Equipment Manufacturing in Indonesia
Indonesia Industry Report and Market Research
April 1, 2024
Industry Code : C3904
Forecast to : 2028

Definition
Toy and Sporting Equipment Manufacturing in Indonesia Manufacturing all kinds of children toys like: wooden doll, rubber dolls, marbles, educational toys and others.
Activities
The primary activities of firms in this industry are:
- Dolls.
- Toys.
- Balloons.
- Anatomy Models.
- Rocking Horses.
- Others
PT. Dataindo Inti SwakarsaTelp : (62 - 21) 719 3832
3rd Floor, Gapura Raya BuildingTelp : (62 - 21) 719 3834
Jl. Bangka Raya No. 4, Pela Mampang Email : info@disb2b.com
Jakarta 12720, Indonesia
Chapter Headings US $ Select All
Industry Outlook 60.50
Key Statistics 60.50
Market Characteristics 36.30
Segmentation 36.30
Industry Conditions 60.50
Industry Performance 60.50
Key Competitors 60.50
Key Factors 27.50
News
Dolls industry in Bekasi askSNI Cost Inherited 0.39
Imported Children's Toy that Do Not have an SNI Label are Prohibited from Being Sold in RI 0.39
Dolls Industry in Bekasi Need Export Market Access 0.39
Potential of Indonesian Toys Industry is Still Open 0.39
Dolls Indonesian Manufacturing Industry Market Still Wide Open 0.39
The Toy Industry is Predicted to Grow 10 Percent in 2019 0.39
Apparently Industrial Dolls of Bekasi City Serves Needs of Dolls Market in Indonesia 0.39
SNI Mandatory Shall Be Applied To Encourage Local Toy Industry 0.39
Pekanbaru Needs to Develop Toys Industry 0.39
Two South Korean Toy Companies Invests in Indonesia 0.39
Starting the Toy Business from Wood Waste 0.39

Report Content

The Toy and Sporting Equipment Manufacturing industry in Indonesia research report contain trend analysis, statistics, market size information, industry growth rates as well as major competitors.

Major market segments are identified and also those forces affecting demand and supply within this industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information DIS also provides 5 year forecasts for this industry.

The comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.


KEY STATISTICS 2019 2020 2021 2022 2023
Industry Revenue 107,942 104,367 131,689 158,085 169,151 Rp.Billion
Industry Gross Product 7,016 6,784 8,560 10,276 10,995 Rp.Billion
Number of Establishments 110 120 130 130 130 Units
Employment 109,600 101,200 85 81,000 85,400 Units
Exports 2,856 3,457 6,481 6,521 7,820 Rp.Billion
Imports 10,926 10,899 25,482 30,419 35,880 Rp.Billion
Total Wages 1,425 1,316 1,114 1,010 1,109 Rp.Billion
Domestic Demand 116,012 111,809 150,690 181,983 197,211 Rp.Billion
The data above is sample data only

COST STRUCTURE % OF SALES COST STRUCTURE % OF SALES
Cost of Goods Sold 67.13 Gross Profit 32.87
Operating Expense 21.5 Profit (Loss) Before Tax 11.36
Administration 1.58 Depreciation 0.56
Electricity 0.66 Freight 1.99
Fuel, Parking, Toll & Retribution 1.62 Interest 3.09
Land and Building Rental 2.74 Marketing 2.69
Repairs and Maintenance 0.54 Service Fee 0.7
Staff Welfare Allowance 1.38 Other Expenses 0.92
Stationery & Inventory 0.48 Telephone 0.8
Utensils and Equipment 1.24 Wages and Salaries 0.5
The data above is sample data only

ESTABLISHMENTS IN (%) ESTABLISHMENTS IN (%)
Central Java 13.4 DKI Jakarta 6.5
East Java 22.4 North Sumatra 17.9
Papua 2.0 Bali 3.0
South Sulawesi 6.0 West Java 28.8
The data above is sample data only

Chapter Headings

Industry Outlook

A key analysis section, the Industry Outlook outlines expectations for the key industry indicators over the next five-year period.

Key Statistics

The key indicators for the industry for last five years are provided here, and include:
•   Industry Revenue
•   Industry Value Added
•   Employment
•   Establishments
•   Exports
•   Imports
•   Domestic Demand
•   Total Wages

Market Characteristics

Market Size
This section gives the size of the domestic market and the size of the export market for each industry.

Linkages
This section lists the industry"s major supplier and its major customer industries, with SIC"s (KLUI) for easy reference.

Demand Determinants
Lists the key factors which are likely to cause demand to rise or fall.

Domestic and International Markets
Exports
The trend for the size of exports (are they increasing, decreasing, not changing) and the trend for the size of exports as a proportion of turnover. The size of the domestic market (domestic demand) and the proportion of this accounted for by exports
Imports
Outlines the trend for the size of domestic demand and the trend for imports as a proportion of domestic demand States the size of the domestic market (domestic demand) and the proportion of this accounted for by imports
Analysis
Domestic and international markets defines the market for the products and services of this industry, both locally and in other countries. This outlines: the size of the domestic market (domestic demand) and the proportion of this accounted for by imports, the key countries from which imports are sourced (with percentage and relative size if available), the trend for the size of domestic demand and the trend for imports as a proportion of domestic demand, the size of turnover and the size of exports as a proportion of turnover, the key export destinations (percentages and relative importance of these, if available, the trend for the size of exports (are they increasing, decreasing, not changing) and the trend for the size of exports as a proportion of turnover.

Basis of Competition
Gives the key types of competition between firms within the industry. It also highlights competition from substitute products in alternative industries.

Segmentation

Products and Service Segmentation
This details the key products and/or services provided by this industry. Wherever possible, we include an indication as to which of these are the most important to demonstrate which have a more significant influence over industry results as a whole.

Major Market Segments
The key client industries and/or groups are detailed here. Wherever possible, an indication as to which of these are the most important is included. This will highlight the client groups that are most important to the industry. Trends in these client groups may have an important impact on the demand for products and services provided by the SIC, hence they may be important to monitor suggested links

Industry Concentration
This is an indicator of how much industry turnover is accounted for by the top players.

Geographic Spread
This is a guide to the regional share of industry turnover/gross product. DIS calculates this on the basis of turnover or production, however, the number of establishments may be used as a proxy where these are not available.

Industry Conditions

Barriers to Entry
This section outlines factors that can prevent a new company from entering the industry and will also give an indication of the extent to which this occurs.

Taxation
Taxation refers to all kinds of taxation that are specific or are particularly important to an industry. This includes taxation concessions.

Industry Assitance
Assistance refers to government and/or other measures in place designed to improve the performance of the industry or sections of the industry. (eg grants, subsidies)

Regulation and Deregulation
Where licenses are required to operate in an industry, these will be noted here. Where possible, details regarding the degree of difficulty in obtaining a licence are included. Important issues relating to regulation and deregulation are included here.

Cost Structure
The average costs for a company operating in this industry as a percentage of total revenue.

Capital and Labour Intensity
Provides a guide to the amount of capital used in production/providing a service compared to the amount of labor in the total mix of inputs.

Technology and System
Acknowledges the latest technology and/or systems available to this industry within the country. Technology refers to machinery and equipment (such as computerisation) which enables better and more efficient production. Systems refer to methods of production that also enables better and more efficient production.

Industry Volatility
Industry volatility refers to the year on year fluctuations, which occur in industry output.

Globalization
This gives an indication of the extent to which the industry is global. As a guide, we base its definition of the level of globalization on a number of factors, some of which include: the level of foreign ownership, the proportion of demand accounted for by foreign operators, and in the case of industries dominated by domestic participants, the volume of production conducted in other countries.

Industry Performance

Historical Performance
This section details previously important events in the development of the industry

Current Performance
This is the key analysis section for the industry over the past five years. The key performance indicators for the industry in question are discussed, providing trends and explanations for occurrences in the industry.

Key Competitors

Lists the Major Players in the industry with key details relating to those players

Key Factors

Key Sensitivities
The sensitivities are factors that are outside of the control of an operator of the industry, but are likely to have significant impact on a business.

Key Success Factors
These are the factors within the control of the operator and which should be followed in order to be successful. Often these may include behavior that will help to minimise the effects of the key sensitivities.

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Table of Contents
About this Report
Outlook
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance