Definition
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners. They are generally the agents between media owners and national advertisers. Media representative firms are contracted by media operators/companies to promote the benefits of buying advertising time on their clients' media largely to advertising agencies and media buyers and some directly to businesses and then arranges for its actual placement. Many representative firms operate by selling "spot" advertising outside of their clients' local market as the media owner/operator usually has its own in-house sales team servicing this area. Media representatives generate revenues from commissions on sales of advertising time/space and generally also handle all invoicing etc. Most contracts are written on an exclusive basis with media owners/operators and generally provide for an initial term and then an agreed contract rollover terms with a termination notice period of 12 months. If the contract is cancelled without cause than there is usually some trailing period payments due to the representative company from advertising already in place or booked. Similarly the acquisition of a representation contract by an operator may lead to the payment of some trailing commissions to the former contracted media representative company.

IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.