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51321 - Cable Networks

 
Cable and Other Program Distributionin USA
USA Market Research and Industry Report
15 August 2007
Industry Code : 51322

Definition
This industry comprises establishments primarily engaged as third-party distribution systems for broadcast programming. The establishments of this industry deliver visual, aural, or textual programming received from cable networks, local television stations, or radio networks to consumers via cable or direct-to-home satellite systems on a subscription or fee basis. These establishments do not generally originate programming material. The industry includes the distribution of the above services by satellite. According to the FCC, cable television is a video delivery service provided by a cable operator to subscribers via a coaxial cable or fiber optics. Satellite delivery is an alternate method of distribution. A cable television system operator is any person, or group of persons, who provide cable services over a cable system, and directly, or through one or more affiliates, owns a significant interest in such cable system, or who otherwise controls or is responsible for, through any arrangement, the management and operation of such a cable system. Cable service is the transmission to subscribers of video programming, or other programming service. This definition includes any subscriber selection required in choosing video programming or other programming service. Satellite services are also included. There are three types of cable service: basic service, which is the lowest level of cable service a subscriber can buy. It includes, at a minimum, all over-the-air television broadcast signals carried pursuant to the must-carry requirements of the Communications Act, and any public, educational, or government access channels required by the system's franchise agreement. It may include additional signals chosen by the operator. Basic service is generally regulated by the local franchising authority (the local or state entity empowered by Federal, State, or local law to grant a franchise to a cable company to operate in a given area); cable programming service, includes all program channels on the cable system that are not included in basic service, but are not separately offered as per-channel or per-program services. There may be one or more tiers of cable programming service; and per-channel or per-program (sometimes called pay-per-view or pay-TV) service which includes those cable services that are provided as single-channel tiers by the cable operator, and individual programs for which the cable operator charges a separate rate. These latter services are currently not regulated.
Segments
The major products and services in this industry are:
- Basic Programming Package
- Premium cable programming packages
- Internet access services
- Advertising
- Other services/revenue
- Pay-per-view service
- Other prog. distribution related services
- Prog. distribution equipment sales and rentals
- Basic fixed local telephony
- Prog. distribution installation services
- Basic fixed long distance telephony
Activities
The primary activities of this industry are:
- Third party distribution systems for public broadcast programming
- Delivery of outsourced programming to consumers via direct-to-home systems on a subscription or fee basis
- Distribution of video services by optical fiber cable or satellite or by other medium
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
   
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Table of Contents
About this Report
Outlook
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance