Definition
This report consists of establishments mainly engaged in hiring and sales of pre-recorded video DVDs and cassettes and games for personal use only. Industry operators generally rent and sell DVDs and video cassettes, as well as some games and general merchandise, including some food and drinks. Some also sell music CDs and mobile phone recharge services. This report, therefore, ONLY relates to the specialist video rental and sales stores industry. These can be identified in that they generate the overwhelming majority of their revenues (i.e. 80 to 90 per cent of the total) from video and game rental and sales only. However, the broader video rental and sales ACTIVITY is now rapidly segmenting into specialist franchised rental stores and niche market video stores. As well, the broader video rental and sales activity also operates through a number of diversified retailers - including a combination of supermarkets, petrol stations, cafes, department stores, music stores, convenience stores etc. that rent and sell DVDs, but only as a part of a broader offering of goods and services. The latter segment is, therefore, NOT part of this industry report, and some discussion of their activities is contained in separate IBISWorld industry reports. These latter stores are actually competitors to the major and specialist video rental operators in this industry.

IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.