Community's Shopping Patterns Change from Supermarket to Minimarket: https://www.cnnindonesia.com/ekonomi/20181231153540-92-357559/pola-belanja-masyarakat-geser-dari-supermarket-ke-minimarket/31 December 2018
An international survey institute, Nielsen Indonesia, noted changes in the pattern of public spending from supermarkets to minimarkets. This can be seen from supermarket sales which fell, while minimarket rose 7.4 percent. Supermarket sales in the third quarter of 2018 fell 5.2 percent, while traditional markets edged down 0.6 percent.
Marketing & Sales Effectiveness of Nielsen, Laura McCullough said that this was caused by three main considerations, namely good product diversity, competitive prices, and easy access from residential areas. Overall, Nielsen noted consumption of consumer goods in the third quarter of 2018 fell 1.6 percent. Despite the overall decline, a number of products recorded increases. Food products grew 18.2 percent, home care rose 1.9 percent, beverages grew 1.5 percent, while pharmaceuticals and personal care grew by 1 percent each.
Publicly listed retail firm PT Matahari Putra Prima (MPPA) is adding its supermarket chains to e-commerce platform Tokopedia in an effort to boost online sales and make up for a pandemic-induced drop in in-store shopping. MPPA launched Tokopedia virtual stores for its 23 supermarket chains on Thursday, including Foodmart, Hyfresh, Hypermart and Primo. MPPA corporate secretary and public relations director Danny Kojongian said online sales made up around 8 percent of the company's total sales. It aims to increase that figure to 15 percent by 2021. Prior to the pandemic, he said, online sales made up no more than 0.1 percent of the company's total sales. "We're trying to be a sustainable business by shifting our strategy to have an omnichannel presence, and this strategy will be adjacent to our offline retail stores," he said during an online press conference. The COVID-19 outbreak has brought about a consumer shift to digital platforms.
Supermarket in Indonesia
Indonesia Industry Report and Market Research
July 14, 2023
Industry Code : G6211
Forecast to : 2028
Definition
Supermarket in Indonesia This class consists of retail trade business in various types of necessities, which mainly consist of food, beverage, or tobacco goods at a fixed price where the buyer himself collects and pays the cashier for the goods (self-service). Besides that, also included is the selling of several new non-food items like: household furniture, children’s toys, cosmetics, and clothing.
Activities
The primary activities of firms in this industry are :
The Supermarket industry in Indonesia research report contain trend analysis, statistics, market size information, industry growth rates as well as major competitors.
Major market segments are identified and also those forces affecting demand and supply within this industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information DIS also provides 5 year forecasts for this industry.
The comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.
