New Product Variant to Attract Market
www.republika.co.id, 2003-04-09
Mosquito-repellent products that need to be lighted are the most popular insecticide in Indonesia. Its market size is worth approximately Rp.800 billion. PT Fumakilla also offers such product under the brand of Vape. Vape’s unique selling point is its smokelessness. To attract the market, the company would enclose ways to prevent the dengue fever on its product’s packaging, promote dengue-fever prevention campaign through advertisements and also direct campaigns though sales promotion girls. In the market, Vape competes with Baygon and Tiga Roda.