This Year, Soft Drinks Industry Growth Only 1% -3% : http://industri.bisnis.com/read/20151005/257/479195/pertumbuhan-industri-minuman-ringan-tahun-ini-hanya-1-3/5 October 2015
Soft Drinks Industry Association stated maximum growth in the soft drink industry by 3% in line with the decline in people's purchasing power and rising production costs.

Chairman of the Soft Drinks Industry Association, Triyono Prijosoesilo said the performance of various segments of the first semester in 2015 reached the positive value is considered good. According to him, throughout the semester I / 2015 performance of various types of soft drinks did not experience growth, only bottled water segment which grew double digit and tea-growing range of 2% - 3%. Referring to last year's performance, volume production of soft drinks recorded 31.525 billion liters with the largest contribution of bottled water (bottled water) as much as 25.606 billion liters, tea (2.13 billion liters), juice (1.16 billion liters) and others.

Millennial, Pepsi and Beverage Industry Consumption Patterns: https://fokus.tempo.co/read/1255447/pola- konsumsi-milenial-pepsi-dan-industri-minuman/full&view=ok/3 October 2019
Soft drinks, Pepsi, recently began to be difficult to find in the country. Because the brand from the United States began to get ready to leave Indonesia. A PepsiCo spokesman said it had terminated the production cooperation contract with PT Anugerah Indofood Barokah Makmur or AIBM in Indonesia. The two companies agreed to stop the production process as of October 10, 2019. Thus, beverage brands such as Pepsi, Mirinda, 7Up, and Mtn Dew will certainly not circulate again in Indonesia in the near future.

Marketing expert Yuswohady said that Pepsi's move to leave the country was not really surprising. The reason, he saw the trend of consumption of carbonated drinks had indeed begun to drop since a decade back. One of the driving factors, said Yuswohady, is the occurrence of consumer disruption, or what he calls millennial disruption. The generation born in the 1980s to the early 2000s did tend to reduce soda consumption.