Definition
This industry comprises establishments primarily engaged in planning, designing and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging, advertising, signage systems and corporate identification (logo). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations that require technical accuracy or interpretative skills. Graphic services do not entail actual printing or production materials, but rather include the various preparatory steps, such as art production design, digital photography, re-touching, color separation and plate making services for use in lithography, flexography and gravure.

IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.