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General Merchandise Retailing (including Department Stores)in China
China Market Research and Industry Report
3 September 2007
Industry Code : 6511

Definition
The General Merchandise Retailing Industry in China (China Industry Code - 6511) is part of the Retail Sub-sector in China, and refers to large-scale retail activities involving a wide range of merchandise. There are generally two types of operations: general merchandise stores (usually named Department Stores) and shopping malls (also called shopping centers). Activities in general merchandise store refer to the retail of merchandise of many categories, divided into departments and managed centrally within one building. General merchandise stores can also be further divided into Luxury Stores, Fashion Stores, Discount Merchandise Stores, Department Stores (traditional), and Logistic Stores. Shopping malls refers to a group of various shops offering a wide range of products, which often includes restaurants and other businesses. These are developed, managed and operated within a building or a district, with diversified store types and service establishments, such as medical, catering and entertainment, which are not included in this industry. The major products and services retailed within this industry include: Clothing and Footwear; Jewelry; Cosmetics; Home Furnishings and Decor; Electronic Appliances; Food and Beverages; Books and Audio & Video Releases; and Others Miscellaneous Merchandise Products.
Segments
The major products and services in this industry are:
- Fashion Stores
- Department Stores
- Outlet Stores
- Shopping Malls
- Logistic Stores
- Luxury Stores
Activities
The primary activities of this industry are:
- Retail activities of luxury merchandise stores
- Retail activities of fashion merchandise stores
- Retail activities of discount merchandise stores
- Retail activities of department stores
- Retail activities of logistic stores
- Retail activities of shopping malls
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
   
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Table of Contents
About this Report
Outlook
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance