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Computer and Software Retailingin Australia
Australia Market Research and Industry Report
17 September 2007
Industry Code : G5236

Definition
This industry is part of the Retail Trade division in Australia. Operators in this industry retail a broad range of computer and software products including PCs, desktops, notebooks, laptops, scanners, printers, keyboards and packaged software. These products are purchased from domestic manufacturers and wholesalers. Operators then retail these goods, through their stores to the general public for private use. It is important to note that those entities which primarily operate as manufacturers of computer and software products are excluded from this industry. Also excluded are entities who primarily wholesale computers and/or business machinery. Items included as business machinery are cash registers, calculators, photocopy machines, etc.
Segments
The major products and services in this industry are:
- Personal computers
- Computer peripherals, parts and accessories
- Packaged computer software
- Blank computer storage media
Activities
The primary activities of this industry are:
- PCs, desktop units, notebooks and laptops retailing
- Peripherals retailing (e.g. scanners, printers, keyboards, CDROM and DVD-ROM drives)
- Packaged computer software retailing (except games)
IBISWorld research reports contain trend analysis, statistics, market size information, industry growth rates as well as market share of competitors.

Major market segments are identified and also those forces affecting demand and supply within the industry. Performance analysis includes emerging industry trends as well as recent results and performance of each key company. Drawing on the depth of information IBISWorld also provides 5 year forecasts for each industry.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure, technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic regional data.

Each comprehensive study also examines details such as the barriers to entry, operating cost structure (including averages), technology & systems and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages and number of companies in the industry, Industry growth and geographic location.
   
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Table of Contents
About this Report
Outlook
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance