Seizing the Moment
www.radioonejakarta.com, 2004-12-02
Since it was launched in 2004, PT Tang Mas’ orange-flavoured beverage, Frutang, has continued to expand its sales by 20 percent each year. The product dominates the market due to factors such as: being the sole player in the ready-to-drink non-carbonate orange flavoured beverage market, low priced product and aggressive promotional activities. In addition, to ensure its product’s quality, PT Tang Mas also imports its raw materials from Brazil and Australia.