Sinar Sosro
www.pefindo.com, 2006-01-01
PEFINDO affirmed the rating of “idA” on PT Sinar Sosro (SNSR) and its Bond I/2001 amounting to Rp.100 billion due in 2006. Factors that support the rating are the company’s strong market position, intensive marketing efforts and distribution network, and favorable financial performances. These strengths are offset by the company’s high dependency on its single product. SNSR has engaged in non-alcoholic beverage business, particularly in ready-to-drink tea segment, since 1974. The company’s tea products include Teh Botol Sosro (TBS), Fruit Tea (FT), Teh Botol Kotak (TBK), and S-Tee, and also Prim-A galloned water. The company sources its tea from affiliate company PT Gunung Slamet, which operates three tea estates covering 1,587 hectare area Garut, Tasikmalaya, and Cianjur.

Local Preference for Tea Puts Coca-Cola in Cold Sweat
The Jakarta Post, 2005-09-03
Although Coca-Cola, a major beverage manufacturer, and other beverage manufacturers have attempted to create a number of bottled tea-based beverages, they have not succeeded to shift the position of Sinar Sosro’s bottled tea product, Teh Botol Sosro. Teh Botol Sosro grips approximately 70 percent of the non-carbonated soft drinks market. According to a survey conducted by SWA magazine and the Marketing Research Specialist, Teh Botol has been the number one soft drink for three consecutive years. This year, In 2005, the brand scored 351.6, while Coca-Cola only scored 29.6. The concept of drinking cool, black, sweetened tea with a hint of jasmine was invented by an Indonesian family, the Sosrodjojos. They owned PT Sinar Sosro and other companies, including the first, PT Gunung Slamet (GS), which, since the 1950s, has managed tea plantations and a processing plant in Slawi, Central Java.